Musings

The Changing Face of Marketing

This year marks my 35th year in the marketing space, and this month the start of the 23rd year of my own business. The decision to spread my wings and go out on my own was sparked by a car accident in which I shouldn’t have survived (I drove under

The 5 Pillars of Innovation

In my experience, ideas don’t seem to be the problem when a business is wanting to innovate. Mostly in organisations there is an abundance of ideas, but how do you structure them? How do you narrow them down? How do you know whether you’ve looked in the right places for

Whoops! The 10 Greatest (Accidental) Inventions of All Time

“Everything comes to him who hustles while he waits,” Thomas Edison once said. But is hustling all it takes? Is progress always deliberate? Sometimes genius arrives not by choice—but by chance. Below are our ten favorite serendipitous innovations. 1. The Microwave – Percy L. Spencer Percy Spencer, an engineer at